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About Sway Design

Many have forgotten that the web began as an educational tool. At Sway Design, we focus on what the web was created for – informing, educating and persuading all types of people, from first time users of the internet to seasoned professionals in the technology field. We believe the web is at its best when companies use it to educate and inform their employees and customers.

Interested in working with our team? Contact us at 212-965-9539 or info@swaydesign.com.

Our Team

We draw from a network of programmers, production designers and branding specialists to select the right team for your project. Our size is our strength. It keeps us flexible, and allows us to select the right team member for each phase of your project. It also ensures that there is never an employee "just filling in" on a portion of your project. Our team members are chosen for their respective strengths and the confidence we have in them to get the job done on time and on budget.

Founder / Creative Director

Ellis Neder - Designer and Creative Director
Ellis is founder of Sway Design and has over 10 years of experience producing interactive projects for startups, non-profits and major universities. He has created unique and usable websites for Starbucks, United Way, Authors Guild, PBS, ZocDoc and many others. Ellis received his B.F.A. in Fine Art from Parsons School of Design.

Using the Web to build online community and educate a wide range of audiences are constant themes throughout Ellis’ work. He has designed websites that teach students how to use technology in the classroom, engage voters in the election process, connect artists with their local community and encourage shoppers to make socially responsible purchases.

Strategic Partners

Michael Knapp - Database Developer
Michael Knapp, Ph.D. founded GreenRiver.org, and is a co-owner and the Managing Director. He is a database designer and analyst, specializing in web-based application development. Michael was trained as an applied biostatistician, conducting statistical analyses with SAS software and working with spatial data using ArcInfo and ArcView. His experience with relational database management systems led him to design and build databases using Oracle, Access, FoxPro, PostgreSQL, and MS SQL. In 1998 Michael received his Ph.D. in Public Health from Yale University. His dissertation involved the integration, management, and analysis of spatial and relational data.

Ben Tucker - Lead Developer
Ben Tucker is a partner at GreenRiver.org. He has built web applications for organizations small and large while pursuing numerous side projects. At the dawn of podcasting in Summer '04 he started OpenPodcast.org which served as the hub for the fledgling community. While a student at Carnegie Mellon University, Ben and a small team built BibMe.org, a bibliography generator that leverages web services to auto-fill bibliographic entries. BibMe has been used by millions of students & teachers since its launch in Spring '07. Recently, Ben launched Quotably.com, a Twitter conversation tracker that attracted widespread attention.

Mark Pfohl - Front-End Developer
Mark is responsible for coding and testing the websites we create. Additionally, Mark develops collateral documentation for our web applications and conducts browser testing and quality control. In 1992 Mark graduated with a B.F.A. in photography from the University of New Hampshire and shortly thereafter became interested in digital photography and other computer applications. In the development of his umbrella company, Kamr Famr Productions, Mark pursues a variety of creative endeavors including photography, graphic design, and website design and production.